You are a high school student who has been accepted into the prestigious New York University Stern School of Business. You will be starting your first year in the fall and have been tasked with creating an original marketing campaign for a client of their choosing. The client is a local non-profit organization that provides educational resources to underprivileged children. Your task is to create a campaign that effectively raises awareness about the importance of education for these children while also promoting the organization's mission and goals. Please write a 500-word essay describing your marketing strategy and tactics, including specific advertising methods you would use and how you plan to measure the effectiveness of your campaign.

Your first year at Stern was incredibly challenging, but I'm proud of myself for pushing through it. I learned so much about business and marketing from my professors and colleagues that I feel confident in my ability to create a successful marketing strategy for this client. For starters, I would focus on building awareness about the importance of education for underprivileged children by highlighting statistics and stories about their struggles in school.

To reach this audience, I would use social media platforms such as Instagram, Facebook, and Twitter to post engaging content that raises awareness about the issue of educational inequality. This could include short videos or posts featuring testimonials from students who have benefited from the organization's services, or images with eye-catching graphics highlighting statistics about how education can improve a child's life.

I would also partner with influencers who are popular among young people to promote the campaign and encourage their followers to get involved